Stacie McGinn for Senate
CHARLOTTE , NC
Sustainability Meets Artistic Design in Downtown Dallas
OVERVIEW
1900 Pacific Residences reimagines historic architecture with modern sustainability, offering a LEED-certified, multifamily living experience in Downtown Dallas. The property stands out with its eco-conscious design, creative spaces, and deep community connections.
SERVICES
Messaging, Brand Identity, Photography, Public Relations, Community Engagement
OBJECTIVES
Our goal was to elevate 1900 Pacific’s profile through targeted PR and marketing efforts, positioning it as the premier choice for tenants who value environmental stewardship and cultural engagement.
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Focused on Lifestyle
All of the materials linked to the lifestyle of the community, not just the amenities and features.
Results
100% Occupancy in 1st Year
Reached 100% leasing within the first year through strategic marketing and brand enhancement efforts.
Elevated Brand Identity
Redesigned digital and physical marketing assets, positioning 1900 Pacific Residences as the premier choice for environmentally conscious and culturally engaged tenants.
Strengthened Community
Collaborated with local influencers and the Dallas Parks Department to highlight Pacific Plaza Park and support community initiatives, enhancing public perception and engagement.
Boosted Digital Presence
Directed impactful social media campaigns and developed a dedicated website, significantly increasing awareness and interest in the $110 million redevelopment.
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