1900 PACIFIC RESIDENCES
(Corrigan Tower Redevelopment)
DALLAS, TEXAS
Transforming a Mid-Century Landmark into a Downtown Residential Hub
OVERVIEW
Corrigan Tower — a mid-century modern high-rise built in 1952 — sat vacant for more than a decade before a $100M redevelopment repositioned it as 1900 Pacific Residences: 150 apartments with ground-floor retail and amenities overlooking the planned Pacific Plaza Park. The challenge was competing in a crowded downtown rental market and achieving lease-up within 12 months while restoring the building’s relevance to Dallas’s cultural identity.
FOCUS
Brand Identity, Website, Social Media, Creative Collateral, Resident Engagement, Cultural Programming, Partnerships
STRATEGY
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Brand Development: Created a new identity and messaging framework to reintroduce the tower to the market.
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Digital Presence: Designed and launched the website, managed social media, and produced digital campaigns to capture qualified leads.
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Creative Collateral: Produced leasing brochures, event flyers, and marketing materials with a consistent, elevated look.
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Community & Cultural Programming: Planned and executed 100+ resident events and launched MUSE Gallery, transforming a vacant space into a cultural venue showcasing Dallas artists.
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Partnerships: Partnered with the Dallas Parks Department on the debut of Pacific Plaza Park, reinforcing the project’s role in downtown placemaking.
Results
100% Lease-Up in 12 Months
Achieved full lease-up within the first year by integrating brand, digital, and experiential marketing strategies.
Elevated Brand Identity
Built a unified identity and redesigned digital + physical assets, positioning 1900 Pacific as a modern, sustainable, and culturally connected residential destination.
Strengthened Community Ties
Activated partnerships with Dallas Parks Department and local influencers, linking the property to Pacific Plaza Park and broader civic engagement.
Boosted Digital Presence
Launched a new website and directed targeted social campaigns, significantly boosting awareness and driving leasing momentum for the $104M redevelopment.
“Use this space to share reviews from customers about the products or services offered.”
Content and Social Media
Created a cohesive digital presence showcasing amenities, events, and local culture—driving engagement and attracting tenants.
Website Design
Built a custom site highlighting amenities, events, and leasing, driving traffic and converting prospects into residents.
Brochure Design
Developed a leasing brochure highlighting the property’s character and neighborhood.
PRESS IMPACT
Coverage reinforced the development’s impact from design and sustainability to cultural activation.
"By the end of the first 12 months, Anna was creating every deliverable the public would read, see or touch.”
JOHN KIRTLAND
Owner & Developer
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