Smart, strategic, and creative marketing with heart.
FEATURED WORK
The Dallas Arboretum
Led integrated campaigns that amplified the Arboretum’s reach, increased attendance, and positioned the garden as a cultural hub
Marriott | Renaissance Saint Elm
Repositioned a historic tower into a boutique Marriott, boosting market share +30% and luxury ratings +20 pts.
MUSE Gallery
Activated a vacant retail space into a thriving cultural hub, securing a long-term tenant and driving community engagement.
What I do
Anna Makes Magic is a boutique marketing consultancy that transforms brands into destinations. I craft campaigns that drive measurable growth, specializing in cultural institutions, real estate, hospitality, and nonprofits.
Proven Results. Measurable Impact.
30M+
PR Value Generated
Campaigns that captured national attention and elevated brand visibility across industries.
571M+
Media Impressions
Campaigns that captured national attention and elevated brand visibility across industries.
10+
Years of Marketing Leadership
Proven expertise guiding brands in cultural destinations, real estate, hospitality, and nonprofits.
My Story
Raised by a photographer father and an academic mother, I developed a passion for both capturing moments and paying attention to details. My curiosity led me to study journalism, where I discovered the power of storytelling. After starting my career in New York City’s PR world, I expanded into hospitality, real estate, and the arts.
Outside of work, I'm passionate about design, photography, film, and community. When not working, you’ll find me reading, rollerblading, or spending time with my beloved Maltipoo, Winston.
CAPABILITIES
Brand Development
Brand Voice & Messaging
Concepting & Guidelines
Brand Identity
Typography
Experience Design
Interior Design
Signage + Wayfinding
Art + Music Curation
Events + Activations
Collateral & Content
Print & Digital
Web Design + Development
Photography + Video
Copywriting
Strategy Consulting
Consumer Insights
Cultural Trends
Value Proposition
Competitive Analysis
