ARCHITECTURE
DALLAS, TEXAS
From Proposals to Press: Positioning three Architecture as an Industry Leader
OVERVIEW
three Architecture, a national leader in senior living, hospitality and resort design, engaged me to strengthen their brand identity, proposals, and public relations efforts. The goal was to clearly communicate their human-centered design philosophy and reinforce their reputation for innovation in senior living.
FOCUS
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Brand Guidelines & Messaging
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Proposal Development
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Public Relations & Award Submissions
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Copywriting & Content
Strategy
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Refined brand identity and messaging to emphasize human-centered design.
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Created proposal templates and collateral to improve clarity and consistency.
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Led PR efforts showcasing award-winning senior living and hospitality projects.
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Positioned the firm as an innovative, client-focused design partner.
RESULTS
Award-Winning Recognition
Helped secure multiple national and regional awards in senior living design, reinforcing three Architecture’s reputation as an industry leader.
Press Coverage
Elevated visibility with features in Senior Housing News, Dallas Morning News, and leading design publications, positioning the firm at the forefront of senior living and hospitality design.
Stronger Brand Identity
Refined messaging, brand tools, and proposals that clarified the firm’s human-centered philosophy and gave them a consistent, polished voice across markets.
Smarter Systems
Built a custom CRM to categorize leads and track projects by deal size, giving the team new visibility into opportunities and improving pursuit strategy.
DELIVERABLES
Press features and award-winning projects spotlighted three Architecture’s leadership in senior living and hospitality design.
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